AETHAER, whose strapline is ‘breathe clean, live refreshed’, has caused a stir across the globe for the sale of its flagship product: bottled air. The company, headed up by 27 year old businessman Leo De Watts, sells jars of air ‘farmed’ from the British countryside. The AETHAER jars contain fresh air from locations across the UK including Somerset, Dorset, Wales and Wiltshire and will set you back a hefty £80....