Kanye West announces architecture firm ‘Yeezy Home’
Global sensation Kanye West has this week announced that he is evolving his business venture Yeezy by adding an architecture branch which will be known as ‘Yeezy Home’.
The 21 times Grammy award-winning hip-hop artist has traditionally been known for his career in the music sector but has more recently made a success out of the Yeezy fashion brand where his flair for design has been recognised throughout the industry at events like New York Fashion Week. West’s Yeezy brand has collaborated with huge names in fashion such as Nike and Louis Vuitton.
West announced the venture on Twitter where he stated: “We’re starting a Yeezy architecture arm called Yeezy home. We’re looking for architects and industrial designers who want to make the world better”.
The entertainer turned architect has also previously posted a number of ‘mood boards’ on the social platform which have been brought into context with the announcement of Yeezy Home.
However the new venture should not come as a surprise to fans of West as he has previously shown an interest in architecture, as stated in a 2013 interview with BBC Radio 1. Speaking to radio DJ Zane Lowe West explained, "I want to do product, I am a product person. Not just clothing but water bottle design, architecture... I make music but I shouldn't be limited to once place of creativity."
The interview offered a chance for West to speak about his other interests including his desire to work in architecture, he said: "I hang around architects mostly. People that wanna make things as dope as possible."
He added, "I'm learning what I want. This is the reason why I'm working with five architects at a time. The time spent in a bad apartment, I can't get that back. But the education I can get from working on it is priceless."
It’s uncertain what the first projects from the new firm will be, or who they will be working alongside, however with West’s track record for disrupting the status quo we can be sure that it will be interesting to see what Yeezy Home will do.